New Enterprise Retail Ltd trading as Bristol Airguns

Last Updated: September 2026

1. Who We Are

New Enterprise Retail Ltd trading as Bristol Airguns (“Bristol Airguns”, “we”, “us” or “our”) is responsible for deciding how your personal information is collected and used. This Privacy Notice explains, in clear terms, what information we collect, why we use it, who we may share it with, how long we keep it, and the rights you have under UK data protection law.

Data Controller: New Enterprise Retail Ltd
22 Regent Street
Kingswood
Bristol
BS15 8JS

Company Number: 08338929

ICO registration reference: ZB172836

Email: [email protected]
Telephone: 0333 335 0096

If you have any questions about how we use your personal information, please contact us using the details above.

2. Information We Collect

We only collect information that we need for clear business, legal or customer service reasons. The types of information we may collect are set out below.

Type of information	Examples	Why we may need it
Identity information	Name, title, date of birth, proof of age and identification documents where required by law.	To identify you, confirm age-restricted sales requirements, manage orders and meet legal obligations.
Contact information	Billing address, delivery address, email address and telephone number.	To contact you about your order, arrange delivery, respond to enquiries and provide customer support.
Transaction information	Purchase history, order details, delivery information, payment information and finance application information.	To process purchases, manage payments, arrange delivery, support finance applications and maintain records.
Technical information	IP address, browser type, device information, website usage information, cookies and similar technologies.	To operate and improve our website, keep it secure, understand how it is used and remember your preferences.
Communications information	Emails, telephone calls, customer service enquiries, reviews and feedback.	To respond to you, manage complaints, improve our service and keep appropriate records.

3. How We Collect Information

We collect information in different ways, depending on how you interact with us. The table below explains the main sources.

How we collect information	Examples
Directly from you	When you visit our website, create an account, place an order, apply for finance, contact us, request information, subscribe to marketing, or take part in a promotion or competition.
Automatically when you use our website	Through cookies and similar technologies, website analytics and technical information from your device or browser.
From trusted third parties	Payment providers, finance providers, fraud prevention agencies, delivery companies and publicly available sources where permitted by law.

4. How We Use Your Information

The table below explains the main reasons we use your information, the types of information involved and the lawful basis we rely on. This helps you understand how each use of your information links to a specific purpose.

Purpose	What we use	Why we use it	Lawful basis
Providing products and services	Identity, contact, transaction and communications information.	To process and fulfil orders, arrange delivery, provide customer support and handle returns, refunds and warranties.	Contract.
Taking payments and preventing fraud	Identity, contact, transaction and payment-related information.	To process payments, verify transactions, protect customers and reduce fraud risk.	Contract and legitimate interests.
Finance applications	Identity, contact, transaction and finance application information.	To support eligibility checks, affordability assessments, identity verification, fraud prevention, credit agreement administration and regulatory compliance.	Contract, legitimate interests and legal obligations.
Business administration and legal compliance	Identity, contact, transaction and communications information.	To maintain records, manage customer accounts, comply with legal obligations, respond to complaints and defend legal claims.	Legal obligations and legitimate interests.
Marketing	Contact information, marketing preferences and, where relevant, purchase history.	To send information about products, promotions and services where permitted. You can unsubscribe or withdraw consent at any time.	Consent or legitimate interests, depending on the circumstances.
Website operation and improvement	Technical information, cookies and website usage information.	To operate the website, keep it secure, analyse performance and improve your online experience.	Consent where required, and legitimate interests for essential operation and security.

5. Finance Applications

If you choose to apply for finance, we may share the information needed to process that application with the relevant finance provider. Finance is optional, and you should only apply if you are comfortable with the finance provider using your information for the purposes explained in their own privacy notice.

What may happen	What this means for you
Information is shared with the finance provider.	This may include information needed to assess eligibility, verify identity, carry out affordability checks, prevent fraud, administer the finance agreement and meet legal or regulatory requirements.
The finance provider decides how it uses your information for the finance application and any credit agreement.	The finance provider will usually act as an independent data controller for its own processing. You should read the lender’s privacy notice before continuing with a finance application.
A finance application may involve credit and fraud checks.	The finance provider may use credit reference agencies or fraud prevention agencies. The lender’s privacy notice should explain this in more detail.

6. Sharing Your Information

We only share personal information where there is a clear reason to do so, such as providing our services, meeting legal duties, protecting against fraud, or supporting a finance application you choose to make.

Who we may share with	Why we may share information
Service providers	Website hosting providers, payment providers, delivery providers, IT support providers and marketing providers who help us operate our business and provide services to you.
Finance and credit providers	Buyline Ltd, where relevant, and any other finance provider selected by the customer to process a finance application or administer a finance agreement.
Professional advisers	Accountants, auditors, solicitors and insurers, where needed for advice, audit, insurance, legal claims or business administration.
Regulators and public authorities	The Financial Conduct Authority, the Information Commissioner’s Office, Trading Standards, law enforcement agencies and other authorities where required or permitted by law.

We do not sell your personal information.

7. International Transfers

Some service providers may process information outside the United Kingdom.

If personal information is transferred outside the United Kingdom, we will only do this where appropriate safeguards or lawful transfer arrangements are in place.

Safeguard	What this means
UK International Data Transfer Agreement or UK Addendum	Contractual terms approved for international transfers where they are appropriate for the transfer.
Adequacy Regulations	Transfers to countries or organisations recognised as providing adequate protection for personal information.
Other lawful transfer mechanisms	Other safeguards or exceptions permitted by UK data protection law, where applicable.

8. Data Retention

We keep personal information only for as long as we reasonably need it for the purposes described in this notice, including to meet legal, accounting, regulatory, reporting and customer service requirements.

Typical retention periods include:

Record Type	Retention Period
Customer Orders	6 years after completion
Accounting Records	6 years plus current year
Finance-Related Records	As required by law and contractual arrangements
Complaints Records	6 years from closure
Marketing Preferences	Until withdrawal of consent or objection
Website Analytics	Up to 26 months

We may retain information longer where required by law or to establish, exercise or defend legal claims.

9. Your Rights

UK data protection law gives you rights over your personal information. These rights are not absolute and may depend on the reason we are using your information, but we will always consider any request fairly and respond in line with legal timescales.

Your right	What it means
Access	You can ask for a copy of the personal information we hold about you.
Correction	You can ask us to correct information you believe is inaccurate or incomplete.
Deletion	You can ask us to delete your personal information in certain circumstances.
Restriction	You can ask us to restrict how we use your information in certain circumstances.
Objection	You can object to certain types of processing, including some processing based on legitimate interests and direct marketing.
Portability	You can ask us to provide certain information in a structured, commonly used and machine-readable format.
Withdraw consent	Where we rely on consent, you can withdraw it at any time. This will not affect processing already carried out before withdrawal.

To exercise your rights, please contact us using the details in this notice.

10. Cookies

Our website uses cookies and similar technologies.

Cookies help us run our website and improve your experience. Some cookies are necessary for the website to work. Other cookies, such as analytics or marketing cookies, will only be used where permitted by law and, where required, with your consent.

Further information is available in our Cookie Policy.

11. Security

We use appropriate technical and organisational measures designed to protect personal information from accidental loss, unauthorised access, unauthorised disclosure, alteration or destruction. We also limit access to personal information to people and service providers who need it for a legitimate business purpose.

12. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue for you.

You also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://www.ico.org.uk

13. Changes to this Notice

We may update this Privacy Notice from time to time to reflect legal, regulatory, operational or service changes. If we make a significant change to how we use your personal information, we will take reasonable steps to bring the change to your attention before the new processing begins, where required by law.

The latest version will always be available on our website.

Privacy Policy